Private Media Management
For most business-to-business companies, mass media channels are too inefficient to be practical.
Mass media addresses too broad a demographic to be cost-efficient. Plus, the timing of distribution and the “clutter” of other messages (sometimes from competitors) is less than optimum.
Private Media eliminates these obstacles. It puts you in charge of your messages and timing and allows you to precisely target your audience. Although Private Media can take different physical forms, its basic goal is to get people to pay attention and take action.
Ad Hoc Communications looks for what is distinct and unique to a specific audience. We collaborate with you to map existing content needs and develop a Private Media solution around each opportunity:
"Ad Hoc always bring good and creative ideas to help us be effective and save money. We don’t have to supervise their work. We provide the names of people to contact – customers, outside experts, or internal support people – and we know they will represent us in a professional, positive way. Their work on our annual report and employee newsmagazine has been excellent. "
Tomi Lakanen
Marketing and Communications
Eltel Networks
Espoo, Finland
